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Post by anamika371 on Jan 13, 2024 22:54:22 GMT -5
I’m happy to know that Google will look for opportunities to expand our reach to further relevant queries. the PPC community What do other digital marketers have to say about the news? Generally, they share a concern that the weakening of keyword match types limits control and hinders their ability to optimize their ads according to different types of queries. phrase-match-broad-match-modifier-close-variants-melissa-mackey-reaction There’s that word again: intent. Indeed, whether the broadening of phrase match and broad match modifier Email Marketing List proves beneficial to advertisers will depend on Google’s ability tosuccess fully decipher the intent behind users’ queries. Some, evidently, are skeptical. phrase-match-broad-match-modifier-close-variants-julie-bacchini-reaction Here, “nuance” is synonymous with “intent”—Julie is essentially echoing the sentiment expressed by Melissa in the previous tweet. I’m intrigued by the idea of a “bad match reporting mechanism.” If advertisers had a direct line to Google’s algorithms that they could use to call out misinterpretations of user intent, that would certainly be helpful. phrase-match-broad-match-modifier-close-variants-jon-kagan-reaction Though the notion that match types are dead is obviously an exaggeration, Jon has certainly gotten to the heart of the issue.
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